ΛΕΩΝΙΔΑΣ K. ΛΕΩΝΙΔΟΥ
ΛΕΩΝΙΔΟΥ ΛΕΩΝΙΔΑΣ
LEONIDOU LEONIDAS
...
PROFESSOR
Department of Business and Public Administration
FEB 01 - Faculty of Economics and Management
University Campus
Γραφείο 113 ΟΕΔ01
22893614
22895030
-

Προσωπικό Προφίλ

Προηγούμενη εκπαίδευση
Κατέχει πτυχίο στην Διοίκηση Επιχειρήσεων με ειδίκευση στη Λογιστική (1981) και πτυχίο στα Οικονομικά (1985) από την Ανωτάτη Σχολή Οικονομικών και Εμπορικών Επιστημών Αθηνών, καθώς επίσης και Μάστερ στην Διοίκηση Επιχειρήσεων (1982) και διδακτορικού διπλώματος στο Μάρκετινγκ (1986) από το Πανεπιστήμιο του Μπάθ στο Ηνωμένο Βασίλειο.
 
Επαγγελματική εμπειρία
Αμέσως μετά την αποφοίτηση του, προσλήφθηκε στο Κέντρο Ερευνών Μέσης Ανατολής, όπου εργάσθηκε για πέντε χρόνια ως αναλυτής/σύμβουλος σε θέματα μάρκετινγκ στην Μέση Ανατολή και Ανατολική Ευρώπη, και αναμείχθηκε σε πολυάριθμες μελέτες που αφορούσαν έρευνα και συμβουλές στο μάρκετινγκ, όπως αξιολογήσεις αγοράς, μελέτες βιωσιμότητας, και στρατηγικά σχέδια μάρκετινγκ. Υπηρέτησε επίσης ως διευθυντής του Κέντρου Ερευνών Μάρκετινγκ (Ελλάς) ΕΠΕ, όπου ήταν υπεύθυνος για μια ευρεία ποικιλία ερευνητικών μελετών σε θέματα που άπτονται του μάρκετινγκ, των κοινωνικo-οικονομικών, και της πολιτικής στην Ελλάδα.
 
Ακαδημαϊκές θέσεις
Πριν προσληφθεί στο Πανεπιστήμιο Κύπρου, εργάσθηκε ως ειδικός επιστήμονας στο διεθνές μάρκετινγκ στο Οικονομικό Πανεπιστήμιο Αθηνών. Εργάσθηκε επίσης ως επισκέπτης ερευνητής στο Cardiff Business School της Ουαλλίας, Leeds University Business School, και University of Vaasa. Διετέλεσε για έξη χρόνια Κοσμήτορας της Σχολής Οικονομικών Επιστημών και Διοίκησης, μέλος της Συγκλήτου, και μέλος διαφόρων πανεπιστημιακών επιτροπών. Τώρα είναι καθηγητής στο μάρκετινγκ και συντονιστής του τομέα μάρκετινγκ στο Τμήμα Διοίκησης Επιχειρήσεων και Δημόσιας Διοίκησης του Πανεπιστημίου Κύπρου. Είναι επίσης συν-διευθυντής του Προγράμματος ΜΒΑ. 
Περιοχές έρευνας
Τα ερευνητικά του ενδιαφέροντα είναι στις ακόλουθες πέντε περιοχές: (α) Διεθνές μάρκετινγκ, π.χ., διεργασία ανάπτυξης εξαγωγών, κίνητρα και εμπόδια εξαγωγών, πληροφορίες εξαγωγών, περιβαλλοντικές, οργανωσιακές, και διοικητικές επιδράσεις πάνω σε εξαγωγική συμπεριφορά, επιδράσεις χώρας προέλευσης, και επιλογή ξένου εταίρου, (β) Σχεσιακό μάρκετινγκ, π.χ, εργασιακή σχέση εξαγωγέα-εισαγωγέα, συμπεριφοριακές πτυχές καναλιών διανομής,σχέσεις βιομηχανικών πελατών-πωλητών, και στρατηγικές επηρροής, (γ) Στρατηγικό μάρκετινγκ, π.χ., διεθνής στρατηγική μάρκετινγκ, διεθνείς κοινοπραξίες, ορίζουσες απόδοσης επιχείρησης, και μέτρηση επιχειρηματικής απόδοσης, (δ) Κοινωνικά υπεύθυνο μάρκετινγκ, π.χ., πράσινη καταναλωτική συμπεριφορά, φιλική προς το περιβάλλον στρατηγική μάρκετινγκ, ηθικά θέματα στην επιχειρηματική στρατηγική, πράσινη διαφήμιση, και εταιρική κοινωνική ευθύνη, και (ε) Μάρκετινγκ σε αναδυόμενες οικονομίες, π.χ., πρακτικές μάρκετινγκ στην Μέση Ανατολή, αγοραστική συμπεριφορά καταναλωτών στην Ανατολική Ευρώπη, εξαγωγικό/εισαγωγικό μάρκετινγκ από επιχειρήσεις της 'Απω Αντατολής, και η εξέλιξη της αντίληψης του μάρκετινγκ σε μικρές αναπτυσόμενες χώρες.
 
Συντακτικές επιτροπές
Είναι μέλος της συντακτικής επιτροπής των επιστημονικών περιοδικών Industrial Marketing Management, International Marketing Review, Journal of Business Research, Journal of International Business Studies, Journal of International Marketing, Journal of Management Studies, Journal of Strategic Marketing, και Management International Review.
 
Μέλος σε ινστιτούτα
Είναι μέλος των εξής ινστιτούτων: Academy of International Business, Academy of Marketing Science, American Marketing Association, British Academy of Marketing, Chartered Institute of Marketing, European Marketing Academy, και Ελληνική Ακαδημία Μάρκετινγκ.

Leonidou, L.C.,  O. Kvasova, P. Christodoulides, and S. Tokar (2019), “Personality traits as drivers of consumer animosity and foreign product avoidance: The moderating role of cultural characteristics”, Journal of International Marketing, Vol. 27, No.  x, pp. xx-xx.

Leonidou, L.C., B. Aykol, S. Spyropoulou, and P. Christodoulides (2018), “The power roots of infidelity in international business relationships”,  Industrial Marketing Management (Special issue on Global marketing in business-to-business contexts: Challenges, developments, and research opportunities), Vol. 46, No. x, pp. xxx-xxx.

Aykol, B. and L.C. Leonidou (2018), “Exporter-importer business relationships: Review of empirical research and future directions”, International Business Review, Vol. 27, No. 5, pp. 1007-1021.

Leonidou, L.C.,  B. Aykol, J.S. Hadjimarcou, and D. Palihawadana (2018), “Betrayal in buyer-seller relationships: Exploring its causes, symptoms, forms, effects, and therapies”, Psychology & Marketing, Vol. 35, No. 5, pp.  341-356.

Leonidou, L.C., B. Aykol, T. Fotiadis, and P. Christodoulides (2018), "Betrayal intention in exporter-importer working relationships: Its drivers, outcomes, and moderating effects", International Business Review, Vol. 26, No. 1, pp. 246-258.

                      Leonidou, L.C., C.S. Katsikeas, S. Samiee, and B. Aykol (2018), “International marketing research: A state-of-the-art review and the way forward". In Advances in global marketing: A research anthology, edited by L.C. Leonidou, C.S. Katsikeas, S. Samiee, and B. Aykol,  Germany: Springer International Publishing, pp. 3-33.

                      Leonidou, L.C., C.S. Katsikeas, S. Samiee, and B. Aykol (2018), Advances in global marketing: A research anthology, Germany:  Springer International Publishing, 517 pp.

                       Leonidou, L.C., P. Christodoulides, L. Kyrgidou, and D. Palihawadana (2017), “Internal drivers and performance consequences of small firm green business strategy: The moderating role of external factors”, Journal of Business Ethics, Vol. 140, No. 3, pp. 585-606.

                   Leonidou, L.C., B. Aykol, T. Fotiades, and P. Christodoulides (2017), “Antecedents and consequences of infidelity in cross-border inter- firm business relationships”, Journal of International Marketing, Vol. 25, No. 1, pp. 46-71.                   

                     Leonidou, L.C., B. Aykol, T. Fotiades, P. Christodoulides, and A. Zeriti (2017), “Betrayal in international buyer-seller relationships: Its drivers and performance implications”, Journal of World Business, Vol. 52, No. 1, pp. 28-44.    

                   Katsikeas, C.S., N. Morgan, L.C. Leonidou, and T. Hult (2016), “Assessing performance outcomes in marketing”,  Journal of Marketing, Vol. 80, No. 2, pp. 1-20.

                  Ngo, V.D., F. Jassen, L.C. Leonidou, and P. Christodoulides (2016), “Domestic institutional attributes as drivers of export performance in an emerging and transition economy”, Journal of Business Research, Vol. 69, No. 8, pp. 2911-2922.

                      Eteokleous, P., L.C. Leonidou, and C.S. Katsikeas (2016), “Corporate social responsibility in international marketing research: Synthesis and the way forward”, International Marketing Review (Special issue on Corporate social responsibility and international marketing), Vol. 33, No. 4, pp. 1-45.               

                      Leonidou, L.C., P. Christodoulides, and D. Thwaites (2016), "External determinants and financial outcomes of an eco-friendly orientation in smaller manufacturing firms", Journal of Small Business Management, Vol. 54, No. 1, pp. 5-25.    

                        Leonidou, L.C., C.N. Leonidou, B. Aykol, and T. Fotiadis (2015), “Dynamic capabilities driving an eco-based competitive advantage and performance in global hotel chains: The moderating effect of international strategy”, Tourism Management, Vol. 37, No. 3, pp. 268-280. 

                       Leonidou, L.C., T. Fotiadis, P. Christodoulides, C.S. Katsikeas, and S. Spyropoulou (2015), “Green export business strategy: Its determinants and effects on competitive advantage and performance”, International Business Review, Vol. 24, No. 5, pp. 798-811.

                       Leonidou, L.C., D. Coudounaris, O. Kvasova, and P. Christodoulides (2015), “Drivers and outcomes of green tourist attitude and behavior: Socio-demographic moderating effects”, Psychology & Marketing, Vol. 32, No. 6, pp. 635-650.

Leonidou, L.C., S. Samiee, and V. Gendres (2015), “Using national export promotion programs to assist smaller firm’s international entrepreneurial initiatives”. In Handbook of Research on International Entrepreneurship Strategies: Impact on SME Performance Globally, edited by V. Kirpalani and P. Ghauri, London: Edward Elgar Publishing Company, pp. 233-267.

Aykol, B. and L.C. Leonidou (2015), “Researching the green business practices of small service firms: A theoretical, methodological, and   empirical assessment”, Journal of Small Business Management, Vol. 53, No. 4, pp. 1264-1288.

Barnes, B., L.C. Leonidou, N.Y.M. Siu, and C.N. Leonidou (2015), “Interpersonal factors as drivers of relationship quality and performance: The case of Western exporters and Hong Kong importers”, Journal of International Marketing, Vol. 23, No. 1, pp. 23-49.

Samiee, S., L.C. Leonidou, and B. Aykol (2014), “Exploring the theoretical foundations of the exporter-importer working relationship”. In Handbook of Exporting, edited by C.C. Julian, London: Edward Elgar Publishing Company, pp. 403-430.

Leonidou, L.C., S. Samiee, B. Aykol, and M. Talias (2014), “Antecedents and outcomes of exporter-importer relationship quality:  Synthesis, meta-analysis, and directions”, Journal of International Marketing, Vol. 22, No. 2, pp. 21-46.

Leonidou, L.C., C.N. Leonidou, J. Hadjimarcou, and I. Lytovchenko (2014), "Assessing the greenness of environmental advertising claims made by multinational industrial firms", Industrial Marketing Management, Vol. 43, No. 4, pp. 671-684.

Leonidou, L.C., C.S. Katsikeas, T. Fotiadis, and P. Christodoulides (2013), "Antecedents and consequences of an eco-friendly export marketing strategy: The moderating role of foreign public concern and competitive intensity", Journal of International Marketing, Vol. 21, No. 3, pp. 22-46.

Aykol, B., D. Palihawadana, and L.C. Leonidou (2013),"Research on the import activities of firms 1960-2010: Review, assessment, and future directions", Management International Review, Vol. 52, No. 2, pp. 215-250.
 
Leonidou, L.C., C.N. Leonidou, T. Fotiadis, and A. Zeriti (2013),"Resources and capabilities as drivers of hotel green marketing strategy: Implications on competitive advantage and performance", Tourism Management, Vol. 35, No. 2, pp. 94-110.
 
Leonidou, L.C., O. Kvasova, C.N. Leonidou, and S. Chari (2013), "Examining the effects of unethical business behavior on consumer trust, satisfaction, and loyalty: The moderating role of demographic and cultural characteristics", Journal of Business Ethics, Vol. 112, No. 2, pp. 397-415.
 
Leonidou C.N., L.C. Leonidou, D. Coudounaris, and M. Hultman (2013), "Values as drivers of importers' perceptions on exporters' unethical behavior: Effects on relationship quality and performance", International Business Review, Vol. 22, No. 1, pp. 156-173.
 
Leonidou L.C., C.N. Leonidou, and O. Kvasova (2013), "Cultural drivers and trust outcomes of consumer perceptions of organizational unethical marketing practices", European Journal of Marketing, Vol. 47, No. 3/4, pp. 525-556.
 
Aykol, B., L.C. Leonidou, and A. Zeriti (2012), "Setting the theoretical foundations of importing research: Past evaluation and future perspectives", Journal of International Marketing, Vol. 20, No. 2, pp. 1-24.
 
Leonidou L.C. and S. Samiee (2012), "Born global or simply rapidly internationalizing? Review, critique, and future prospects". In Handbook of Research on Born Globals, edited by M. Gabrielsson and V.H.M. Kirpalani, London: Edward Elgar Publishing Publishing Limited, pp.16-35.
 
Leonidou, L.C., D. Palihawadana, S. Chari, and C.N. Leonidou (2011), "Drivers and outcomes of importer adaptation in international buyer-seller relationships", Journal of World Business, Vol. 46, No. 4, pp. 527-543.
 
Leonidou, L.C., D. Palihawadana, and M. Theodosiou (2011),"National export promotion programs as drivers of organizational resources and capabilities: Effects on strategy, competitive advantage, and performance", Journal of International Marketing, Vol. 19, No. 2, pp. 1-29.
 
Leonidou, L.C., C.N. Leonidou, D. Palihawadana, and M. Hultman (2011), "Evaluating the green advertising practices of international firms: A trend analysis", International Marketing Review, Vol. 28, No. 1, pp. 6-33.
 
Samiee, S. and L.C. Leonidou (2011), "Relevance and rigor in international marketing research: Developments in product and brand origin line of inquiry". In Handbook of Research in International Marketing, edited by S.C. Jain and D.A. Griffith, London: Edward Elgar Publishing Company, pp. 68-87.
 
Leonidou, C.N. and L.C. Leonidou (2011),"Research into environmental marketing/management: A bibliographic analysis", European Journal of Marketing, Vol. 45, No. 1/2, pp. 68-103.
 
Leonidou, L.C., C.N. Leonidou, and O. Kvasova (2010), "Antecedents and outcomes of consumer eco-friendly attitudes and behavior", Journal of Marketing Management, Vol. 26, No. 13-14, pp. 1319-1344.
 
Leonidou, L.C., B.R. Barnes, S.A. Spyropoulou, and C.S. Katsikeas (2010), "Assessing the contribution of mainstream marketing journals to the international marketing discipline", International Marketing Review, Vol. 27, No. 5, pp. 491-518.
 
Barnes, B.R., L.C. Leonidou, N.Y.M. Siu, and C.N. Leonidou (2010),"Opportunism as the inhibiting trigger for developing long-term oriented Western exporter-Hong Kong importer relationships", Journal of International Marketing, Vol. 18, No. 2, pp. 35-63.
 
Katsikeas, C.S. and L.C. Leonidou (2010), "Strategic export marketing: Achieving success in a harsh environment". In Wiley International Encyclopedia of Marketing, edited by D. Bello and D. Griffith, New York: John Wiley and Sons, pp. xx-xx.
 
Leonidou, L.C. and C.S. Katsikeas (2010), "An integrative assessment of exporting research published in business journals during the period 1960-2007", Journal of Business Research, Vol. 63, No. 8, pp. 879-887.
 
Leonidou, L.C., C.S. Katsikeas, and D. Coudounaris (2010), "Five decades of business research into exporting: A bibliographic analysis", Journal of International Management (Special issue on 50 years of international business research), Vol. 16, No. 16, pp. 78-91.
 
Coudounaris, D., O. Kvasova, L.C. Leonidou, L. Pitt, and D. Nel (2009), "Fifteen good years: An analysis of publications in Management International Review", Management International Review, Vol. 49, No. 5, pp. 671-684.
 
Leonidou L.C. and C.N. Leonidou (2009), "Rational versus emotional appeals in newspaper advertising: Copy, art, and layout differences", Journal of Promotion Management, Vol. 15, No. 3-4, pp. 522-546.
 
Katsikeas, C.S., L.C. Leonidou, and S. Samiee (2008), "Research into exporting: Theoretical, methodological, and empirical issues". In Handbook of international marketing, edited by M. Kotabe and K. Helsen, London: Sage Publications, pp. 165-182
 
Leonidou, L.C., M.A. Talias, and C.N. Leonidou (2008), "Exercised power as a driver of trust and commitment in cross-border industrial buyer-seller relationships", Industrial Marketing Management (Special issue on Global relationships, partnerships, and alliances for improved distribution effectiveness in industrial markets), Vol. 37, No. 1, pp. 92-103.
 
Leonidou L.C., D. Palihawadana, and M.A. Talias (2007), "British consumers´ evaluations of U.S. versus Chinese goods: A multi-level and a multi-cue comparison", European Journal of Marketing, Vol. 41, No. 7-8, pp. 786-820.
 
Leonidou, L.C., C.S. Katsikeas, D. Palihawadana, and S.A. Spyropoulou (2007), "An analytical review of the factors stimulating smaller firms to export: Implications for policy-makers", International Marketing Review, Vol. 24, No. 6, pp. 735-770.
 
Leonidou L.C., J.S. Kaminarides, and P. Panayides (2007), "The international marketing environment: Textbook content versus academics´ views", Journal of Teaching in International Business, Vol. 18, No. 2&3, pp. 101-131.
 
Leonidou L.C., S.A. Spryropoulou, C.N. Leonidou, and J. Reast (2006), "An integrated framework of newspaper advertising: A longitudinal analysis", Journal of Marketing Management, Vol. 22, No. 7-8, pp. 759-797.
 
Leonidou L.C., B.R. Barnes and M.A. Talias (2006), "Exporter-importer relationship quality: The inhibiting role of uncertainty, distance, and conflict", Industrial Marketing Management (Special issue on Global marketing of industrial products), Vol. 35, No. 5, pp. 576-589.
 
Leonidou L.C., D. Palihawadana, and M. Theodosiou (2006), "An integrated model of the behavioral dimensions of industrial buyer-seller relationships", European Journal of Marketing, Vol. 40, No. 1/2, pp. 145-173.
 
Leonidou L.C. (2005), "Industrial buyers' influence strategies: Buying situation differences", Journal of Business & Industrial Marketing, Vol. 20, No. 1, pp. 33-42.
 
Leonidou L.C., J.S. Kaminarides, and J.S. Hadjimarcou (2004), "An analysis of U.S. small and medium-sized manufacturer's international business relationships", Thunderbird International Business Review, Vol. 46, No. 5, pp. 545-573.
 
Leonidou L.C. (2004), "Industrial manufacturer-customer relationships: The discriminating role of the buying situation", Industrial Marketing Management, Vol. 33, No. 3, pp. 731-742.
 
Leonidou L.C. (2004), "An analysis of the barriers hindering small business export development", Journal of Small Business Management, Vol. 24, No. 3, pp. 279-302.
 
Leonidou L.C. and M. Theodosiou (2004), "The export marketing information system: An integration of the extant knowledge", Journal of World Business, Vol. 39, No. 1, pp.12-36.
 
Leonidou L.C. and C.S. Katsikeas (2003), "The role of foreign customer influences in building relationships with U.S. exporting SMEs", Long Range Planning, Vol. 36, No. 3, pp. 221-330.
 
Leonidou L.C. (2003), "Overcoming the limits of exporting research using the relational paradigm", International Marketing Review, Vol. 20, No. 2, pp. 129-141.
 
Theodosiou M. and L.C. Leonidou (2003), "International marketing strategy standardization versus adaptation: An integrative assessment of the empirical research", International Business Review (Special issue on Advances in international marketing theory and practice), Vol. 12, No. 2, pp. 141-171. (Reprinted in 2007 in International marketing, edited by S. Paliwoda and J.K. Ryans, Jr, Edward Elgar Publishing Ltd)
 
Robson M.J., L.C. Leonidou, and C.S. Katsikeas (2002), "Factors affecting international joint venture performance: Theoretical perspectives, empirical assessment, and research directions", Management International Review, Vol. 42, No. 4, pp. 385-418. (Reprinted in 2006 in International marketing, edited by M. Kotabe, Sage Publications)
 
Leonidou L.C., J.S. Kaminarides, and J.S. Hadjimarcou (2002), "Doing business with major U.S. trading partners: Background, influence strategies, and performance", Journal of Global Business, Vol. 13, No. 24, pp. 5-14.
 
Leonidou L.C., C.S. Katsikeas, and J.S. Hadjimarcou (2002), "Building successful export business relationships: A behavioral perspective", Journal of International Marketing, Vol. 10, No. 3, pp. 96-115.
 
Leonidou L.C., C.S. Katsikeas, and S. Samiee (2002), "Marketing strategy determinants of export performance: A meta-analysis", Journal of Business Research, Vol. 55, No. 1, pp. 51-67. (Reprinted in 2006 in International marketing, edited by M. Kotabe, Sage Publications)
 
Katsikeas C.S., L.C. Leonidou, and N. Morgan (2000), "Firm-level export performance assessment: Review, evaluation, and development", Journal of the Academy of Marketing Science, Vol. 28, No. 4, pp. 493-511.
 
Leonidou L.C. (2000), "Barriers to export management: An organizational and internationalization analysis", Journal of International Management, Vol. 6, No. 2, pp. 1-28.
 
Leonidou L.C. (1999), "Barriers to international purchasing: The relevance of firm characteristics", International Business Review, Vol. 8, No. 3, pp. 487-512. (Reprinted in 2005 in Global supply chain management, edited by M. Kotabe and M.J. Mol, Edward Elgar Publishing Ltd)
 
Leonidou L.C. and A.S. Florou-Adams (1999), "Types and sources of export information: Insights from small business", International Small Business Journal, Vol. 17, No. 3, pp. 32-50.
 
Leonidou L.C., J.S. Hadjimarcou, A.A. Kaleka, and G.T. Stamenova (1999), "Bulgarian consumers' perceptions of products made in Asia Pacific", International Marketing Review, Vol. 16, No. 2, pp. 126-142.
 
Leonidou L.C. and A.A. Kaleka (1998), "Behavioral aspects of international buyer-seller relationships: Their association with export involvement", International Marketing Review (Special issue on Advances in export marketing theory and practice), Vol. 15, No. 5, pp. 373-397.
 
Leonidou L.C. (1998), "Exploring import stimulation behavior: The case of Cypriot importers", Journal of Supply Chain Management, Vol. 34, No. 3, pp. 37-49.
 
Leonidou L.C., C.S. Katsikeas, and N.F. Piercy (1998), "Identifying managerial influences on exporting: Past research and future directions", Journal of International Marketing, Vol. 6, No. 2, pp. 74-102.
 
Leonidou L.C. (1998), "Factors stimulating export business: An empirical investigation", Journal of Applied Business Research, Vol. 14, No. 2, pp. 43-68.
 
Leonidou L.C. (1998), "Organizational determinants of exporting: Conceptual, methodological, and empirical insights", Management International Review (Special issue on Challenges and solutions for international marketing management), Vol. 38, No. 1, pp. 7-52.
 
Leonidou L.C. (1997), "Stimuli and barriers to global business: Exporters versus importers", Journal of Global Business, Vol. 8, No. 15, pp. 15-32.
 
Leonidou L.C. (1997), "Finding the right information mix for the export manager", Long Range Planning, Vol. 30, No. 4, pp. 572-584.
 
Leonidou L.C. and C.S. Katsikeas (1997), "Export information sources: The role of organizational and internationalization influences", Journal of Strategic Marketing, Vol. 3, No. 2, pp. 1-23.
 
Leonidou L.C. (1996), "Product standardization or adaptation: The Japanese approach", Journal of Marketing Practice: Applied Marketing Science, Vol. 2, No. 4, pp. 55-73.
 
Leonidou L.C. and C.S. Katsikeas (1996), "Exploring the consumer in former Soviet republics: Purchasing characteristics and patterns", Journal of East-West Business, Vol. 2, No. 3-4, pp. 79-101.
 
Leonidou L.C. and C.S. Katsikeas (1996), "The export development process: An integrative review of empirical models", Journal of International Business Studies, Vol. 27, No. 3, pp. 517-551. (Reprinted in 2006 in International marketing, edited by M. Kotabe, Sage Publications)
 
Leonidou L.C. (1996), "Unveiling the marketing scene in Saudi Arabia: From sellers' to buyers' conditions", Journal of International Marketing and Marketing Research, Vol. 21, No. 3, pp. 123-144.
 
Katsikeas C.S. and L.C. Leonidou (1996), "International supplier selection: The relevance of import involvement", Journal of Global Marketing, Vol. 9, No. 2, pp. 23-45.
 
Katsikeas C.S. and L.C. Leonidou (1996), "Export marketing expansion strategy: Differences between market concentration and market spreading", Journal of Marketing Management (Special issue on Export marketing planning), Vol. 12, No. 1-3, pp. 113-134.
 
Leonidou L.C. (1995), "The Saudi distribution system: Structure, operation, and behavior", Marketing Intelligence and Planning, Vol. 13, No. 11, pp. 27-35.
 
Leonidou L.C. (1995), "Export stimulation: A non-exporter's perspective", European Journal of Marketing (Special issue on Export marketing), Vol. 29, No. 8, pp. 18-35.
 
Leonidou L.C. and N.J. Rossides (1995), "Marketing research in the Gulf states: A practical appraisal", Journal of the Market Research Society, Vol. 37, No. 4, pp. 455-467.
 
Leonidou L.C. (1995), "Export stimulation research: Review, evaluation, and integration", International Business Review, Vol. 4, No. 2, pp. 133-156.
 
Leonidou L.C. (1995), "Empirical research on export barriers: Review, assessment, and synthesis", Journal of International Marketing, Vol. 3, No. 1, pp. 29-43.
 
Leonidou L.C. (1995), "Export barriers: Non-exporters' perceptions", International Marketing Review, Vol. 12, No. 1, pp. 4-25.
 
Leonidou L.C. (1992), "Understanding the Russian consumer", Marketing and Research Today, Vol. 20, No. 1, pp. 75-83.
 
Leonidou L.C. (1991), "Marketing in the Gulf States", Management Decision, Vol. 39, No. 8, pp. 20-35.
 
Ford, I.D. and L.C. Leonidou, (1991), "Research developments in international marketing: A European perspective". In New perspectives on international marketing, edited by S.J. Paliwoda, London: Routledge, pp. 3-32.
 
Leonidou, L.C. (1990), Marketing in Saudi Arabia: Developing strategies for business success, London: Business International Ltd, pp. 1-132.
 
Leonidou, L.C. (1990), "Channels of distribution in foreign markets" (in Greek). In Topics in exports and international business development, edited by C.C. Kanellopoulos, Athens: International Publishing, pp. 292-308.
 
Leonidou, L.C. (1990), "The promotional network in foreign markets" (in Greek). In Topics in exports and international business development, edited by C.C. Kanellopoulos, Athens: International Publishing, pp. 309-325.
 
Leonidou L.C. (1989), "Behavioral aspects of the exporter-importer relationship: The case of Cypriot exporters and British importers", European Journal of Marketing, Vol. 23, No. 7, pp. 17-33.
 
Leonidou L.C. (1989), "The exporter-importer dyad: An investigation", Journal of Managerial Psychology, Vol. 4, No. 2, pp. 17-23.
 
Leonidou L.C. (1988), "Factors affecting the decision to purchase from Third World manufacturers: The British experience", European Management Journal, Vol. 6, No. 3, pp. 262-268.
 
Leonidou L.C. (1988), "Export initiation by indigenous manufacturers in a small developing economy: The case of Cyprus", Spoudai, Vol. 38, No. 1-2, pp. 63-78.
 
Ford I.D., et al. (1987), "Managing export development between industrialized and developing countries". In International export entry and expansion, edited by P.J. Rosson and S.D. Reid, New York: Praeger Publishers, pp. 71-90.

Profile Information

Educational background
He holds undergraduate degrees in Business Administration (1981) and Economics (1985) from the Athens Graduate School of Economics and Business Sciences, as well as an M.Sc in Business Administration (1982) and Ph.D in Marketing (1986) from the University of Bath, United Kingdom.
 
Professional experience
Soon after the completion of his studies, he joined the Middle East Marketing Research Bureau Ltd, where he worked for five years as a marketing analyst/consultant for projects relating mainly to the Middle East and Eastern Europe, and was involved in numerous studies referring to research and consulting in marketing, such as market assessments, feasibility studies, and strategic plans. He also served as general manager of the Marketing Research Center (Hellas) Ltd, where he was responsible for a wide range of research studies on issues pertaining to marketing, socio-economic, and political issues in Greece.
 
Academic posts
Before his appointment at the University of Cyprus, he worked as a special scientist in international marketing at the Athens University of Economics and Business. He was also appointed visiting research fellow at Cardiff Business School, Leeds University Business School, and Unversity of Vaasa. He served for six years as dean of the School of Economics and Management of the University of Cyprus, an ex-officio member of the Senate, and a member of various University committees. He is now professor of marketing and coordinator of the marketing specialization in the Department of Business and Public Administration of the University of Cyprus.  He is also a co-director of the MBA program.
Research areas
His research interests are in the following five areas: (a) International marketing, e.g., export development process, export stimuli and barriers, export information, environmental, organizational, and managerial effects on export behavior, country of origin effects, and foreign partner selection; (b) Relationship marketing, e.g., exporter-importer working relationship, behavioral aspects of distribution channels, industrial buyer-seller relationships, and influence strategies; (c) Strategic marketing, e.g., international marketing strategy, international joint ventures, determinants of company performance, and business performance measurement; (d) Socially-responsible marketing, e.g., green consumer behavior, eco-friendly marketing strategy, ethical issues in business strategy, green advertising, and corporate social responsibility; and (e) Marketing in emerging economies, e.g., marketing practices in the Middle East, consumer buyer behavior in Eastern Europe, export/import marketing from firms in the Far East, and the evolution of the marketing concept in small developing countries.
 
Editorial boards
He is on the editorial boards of Industrial Marketing Management, International Marketing Review, Journal of Business Research, Journal of International Business Studies, Journal of International Marketing, Journal of Management Studies, Journal of Strategic Marketing, and Management International Review.
 
Institute membership
He is a member of the Academy of International Business, Academy of Marketing Science, American Marketing Association, (British) Academy of Marketing, Chartered Institute of Marketing, European Marketing Academy, and Greek Academy of Marketing.

                  Leonidou, L.C.,  O. Kvasova, P. Christodoulides, and S. Tokar (2019), “Personality traits as drivers of consumer animosity and foreign product avoidance: The moderating role of cultural characteristics”, Journal of International Marketing, Vol. 27, No.  x, pp. xx-xx.

                       Leonidou, L.C., B. Aykol, S. Spyropoulou, and P. Christodoulides (2018), “The power roots of infidelity in international business relationships”, Industrial Marketing Management (Special issue on Global marketing in business-to-business contexts: Challenges, developments, and research opportunities), Vol. 46, No. x, pp. xxx-xxx.

Aykol, B. and L.C. Leonidou (2018), “Exporter-importer business relationships: Review of empirical research and future directions”, International Business Review, Vol. 27, No. 5, pp. 1007-1021.

 Leonidou, L.C.,  B. Aykol, J.S. Hadjimarcou, and D. Palihawadana (2018), “Betrayal in buyer-seller relationships: Exploring its causes, symptoms, forms, effects, and therapies”, Psychology & Marketing, Vol. 35, No. 5, pp. 341-356. 

Leonidou, L.C., B. Aykol, T. Fotiadis, and P. Christodoulides (2018), "Betrayal intention in exporter-importer working relationships: Its drivers, outcomes, and moderating effects", International Business Review, Vol. 26, No. 1, pp. 246-258.

Leonidou, L.C., C.S. Katsikeas, S. Samiee, and B. Aykol (2018), “International marketing research: A state-of-the-art review and the way forward". In Advances in global marketing: A research anthology, edited by L.C. Leonidou, C.S. Katsikeas, S. Samiee, and B. Aykol, Germany: Springer International Publishing, pp. 3-33.

                    Leonidou, L.C., C.S. Katsikeas, S. Samiee, and B. Aykol (2018), Advances in global marketing: A research anthology, Germany:  Springer International Publishing, 517 pp.

                    Leonidou, L.C., P. Christodoulides, L. Kyrgidou, and D. Palihawadana (2017), “Internal drivers and performance consequences of small firm green business strategy: The moderating role of external factors”, Journal of Business Ethics, Vol. 140, No. 3, pp. 585-606.

                      Leonidou, L.C., B. Aykol, T. Fotiades, and P. Christodoulides (2017), “Antecedents and consequences of infidelity in cross-border inter-firm business relationships”,  Journal of International Marketing, Vol. 25, No. 1, pp. 46-71.                   

                      Leonidou, L.C., B. Aykol, T. Fotiades, P. Christodoulides, and A. Zeriti (2017), “Betrayal in international buyer-seller relationships: Its drivers and performance implications”, Journal of World Business, Vol. 52, No. 1, pp. 28-44.                             

                      Katsikeas, C.S., N. Morgan, L.C. Leonidou, and T. Hult (2016), “Assessing performance outcomes in marketing”,  Journal of Marketing, Vol. 80, No. 2, pp. 1-20.

                     Ngo, V.D., F. Jassen, L.C. Leonidou, and P. Christodoulides (2016), “Domestic institutional attributes as drivers of export performance in an emerging and transition economy”, Journal of Business Research, Vol. 69, No. 8, pp. 2911-2922.

                     Eteokleous, P., L.C. Leonidou, and C.S. Katsikeas (2016), “Corporate social responsibility in international marketing research: Synthesis and the way forward”, International Marketing Review (Special issue on Corporate social responsibility and international marketing), Vol. 33, No. 4, pp. 1-45.

Leonidou, L.C., P. Christodoulides, and D. Thwaites (2016), "External determinants and financial outcomes of an eco-friendly orientation in smaller manufacturing firms", Journal of Small Business Management, Vol. 54, No. 1, pp. 5-25.

                     Leonidou, L.C., C.N. Leonidou, B. Aykol, and T. Fotiadis (2015), “Dynamic capabilities driving an eco-based competitive advantage and performance in global hotel chains: The moderating effect of international strategy”, Tourism Management, Vol. 50, No. 3, pp. 268-280.

                Leonidou, L.C., T. Fotiadis, P. Christodoulides, C.S. Katsikeas, and S. Spyropoulou (2015), “Green export business strategy: Its determinants and effects on competitive advantage and performance”, International Business Review, Vol. 24, No. 5, pp. 798-811.

                      Leonidou, L.C., D. Coudounaris, O. Kvasova, and P. Christodoulides (2015), “Drivers and outcomes of green tourist attitude and behavior: Socio-demographic moderating effects”, Psychology & Marketing, Vol. 32, No. 6, pp. 635-650.                                                      

                      Leonidou, L.C., S. Samiee, and V. Gendres (2015), “Using national export promotion programs to assist smaller firm’s international entrepreneurial initiatives”. In Handbook of Research on International Entrepreneurship Strategies: Impact on SME Performance Globally, edited by V. Kirpalani and P. Ghauri, London: Edward Elgar Publishing Company, pp. 233-267.

Aykol, B. and L.C. Leonidou (2015), “Researching the green business practices of small service firms: A theoretical, methodological, and   empirical assessment”, Journal of Small Business Management, Vol. 53, No. 4, pp. 1264-1288.

Barnes, B., L.C. Leonidou, N.Y.M. Siu, and C.N. Leonidou (2015), “Interpersonal factors as drivers of relationship quality and performance: The case of Western exporters and Hong Kong importers”, Journal of International Marketing, Vol. 23, No. 1, pp. 23-49.

Samiee, S., L.C. Leonidou, and B. Aykol (2014), “Exploring the theoretical foundations of the exporter-importer working relationship”. In Handbook of Exporting, edited by C.C. Julian, London: Edward Elgar Publishing Company, pp. 403-430.

Leonidou, L.C., S. Samiee, B. Aykol, and M. Talias (2014), “Antecedents and outcomes of exporter-importer relationship quality:  Synthesis, meta-analysis, and directions”, Journal of International Marketing, Vol. 22, No. 2, pp. 21-46.

Leonidou, L.C., C.N. Leonidou, J. Hadjimarcou, and I. Lytovchenko (2014), "Assessing the greenness of environmental advertising claims made by multinational industrial firms", Industrial Marketing Management, Vol. 43, No. 4, pp. 671-684.

Leonidou, L.C., C.S. Katsikeas, T. Fotiadis, and P. Christodoulides (2013), "Antecedents and consequences of an eco-friendly export marketing strategy: The moderating role of foreign public concern and competitive intensity", Journal of International Marketing, Vol. 21, No. 3, pp. 22-46.

Aykol, B., D. Palihawadana, and L.C. Leonidou (2013),"Research on the import activities of firms 1960-2010: Review, assessment, and future directions", Management International Review, Vol. 52, No. 2, pp. 215-250.
 
Leonidou, L.C., C.N. Leonidou, T. Fotiadis, and A. Zeriti (2013),"Resources and capabilities as drivers of hotel green marketing strategy: Implications on competitive advantage and performance", Tourism Management, Vol. 35, No.2, pp. 94-110.
 
Leonidou, L.C., O. Kvasova, C.N. Leonidou, and S. Chari (2013), "Examining the effects of unethical business behavior on consumer trust, satisfaction, and loyalty: The moderating role of demographic and cultural characteristics", Journal of Business Ethics, Vol. 112, No. 2, pp. 397-415.
 
Leonidou C.N., L.C. Leonidou, D. Coudounaris, and M. Hultman (2013), "Values as drivers of importers' perceptions on exporters' unethical behavior: Effects on relationship quality and performance", International Business Review, Vol. 22, No. 1, pp. 156-173.
 
Leonidou L.C., C.N. Leonidou, and O. Kvasova (2013), "Cultural drivers and trust outcomes of consumer perceptions of organizational unethical marketing practices", European Journal of Marketing, Vol. 47, No. 3/4, pp. 525-556.
 
Aykol, B., L.C. Leonidou, and A. Zeriti (2012), "Setting the theoretical foundations of importing research: Past evaluation and future perspectives", Journal of International Marketing, Vol. 20, No. 2, pp. 1-24.
 
Leonidou L.C. and S. Samiee (2012), "Born global or simply rapidly internationalizing? Review, critique, and future prospects". In Handbook of Research on Born Globals, edited by M. Gabrielsson and V.H.M. Kirpalani, London: Edward Elgar Publishing Publishing Limited, pp.16-35.
 
Leonidou, L.C., D. Palihawadana, S. Chari, and C.N. Leonidou (2011), "Drivers and outcomes of importer adaptation in international buyer-seller relationships", Journal of World Business, Vol. 46, No. 4, pp. 527-543.
 
Leonidou, L.C., D. Palihawadana, and M. Theodosiou (2011),"National export promotion programs as drivers of organizational resources and capabilities: Effects on strategy, competitive advantage, and performance", Journal of International Marketing, Vol. 19, No. 2, pp. 1-29.
 
Leonidou, L.C., C.N. Leonidou, D. Palihawadana, and M. Hultman (2011), "Evaluating the green advertising practices of international firms: A trend analysis", International Marketing Review, Vol. 28, No. 1, pp. 6-33.
 
Samiee, S. and L.C. Leonidou (2011), "Relevance and rigor in international marketing research: Developments in product and brand origin line of inquiry". In Handbook of Research in International Marketing, edited by S.C. Jain and D.A. Griffith, London: Edward Elgar Publishing Company, pp. 68-87.
 
Leonidou, C.N. and L.C. Leonidou (2011),"Research into environmental marketing/management: A bibliographic analysis", European Journal of Marketing, Vol. 45, No. 1/2, pp. 68-103.
 
Leonidou, L.C., C.N. Leonidou, and O. Kvasova (2010), "Antecedents and outcomes of consumer eco-friendly attitudes and behavior", Journal of Marketing Management, Vol. 26, No. 13-14, pp. 1319-1344.
 
Leonidou, L.C., B.R. Barnes, S.A. Spyropoulou, and C.S. Katsikeas (2010), "Assessing the contribution of mainstream marketing journals to the international marketing discipline", International Marketing Review, Vol. 27, No.5, pp. 491-518.
 
Barnes, B.R., L.C. Leonidou, N.Y.M. Siu, and C.N. Leonidou (2010),"Opportunism as the inhibiting trigger for developing long-term oriented Western exporter-Hong Kong importer relationships", Journal of International Marketing, Vol. 18, No.2, pp. 35-63.
 
Katsikeas, C.S. and L.C. Leonidou (2010), "Strategic export marketing: Achieving success in a harsh environment". In Wiley International Encyclopedia of Marketing, edited by D. Bello and D. Griffith, New York: John Wiley and Sons, pp. xx-xx.
 
Leonidou, L.C. and C.S. Katsikeas (2010), "An integrative assessment of exporting research published in business journals during the period 1960-2007", Journal of Business Research, Vol. 63, No. 8, pp. 879-887.
 
Leonidou, L.C., C.S. Katsikeas, and D. Coudounaris (2010), "Five decades of business research into exporting: A bibliographic analysis", Journal of International Management (Special issue on 50 years of international business research), Vol. 16, No. 16, pp. 78-91.
 
Coudounaris, D., O. Kvasova, L.C. Leonidou, L. Pitt, and D. Nel (2009), "Fifteen good years: An analysis of publications in Management International Review", Management International Review, Vol. 49, No.5, pp. 671-684.
 
Leonidou L.C. and C.N. Leonidou (2009), "Rational versus emotional appeals in newspaper advertising: Copy, art, and layout differences", Journal of Promotion Management, Vol. 15, No. 3-4, pp. 522-546.
 
Katsikeas, C.S., L.C. Leonidou, and S. Samiee (2008), "Research into exporting: Theoretical, methodological, and empirical issues". In Handbook of international marketing, edited by M. Kotabe and K. Helsen, London: Sage Publications, pp. 165-182
 
Leonidou, L.C., M.A. Talias, and C.N. Leonidou (2008), "Exercised power as a driver of trust and commitment in cross-border industrial buyer-seller relationships", Industrial Marketing Management (Special issue on Global relationships, partnerships, and alliances for improved distribution effectiveness in industrial markets), Vol. 37, No. 1, pp. 92-103.
 
Leonidou L.C., D. Palihawadana, and M.A. Talias (2007), "British consumers´ evaluations of U.S. versus Chinese goods: A multi-level and a multi-cue comparison", European Journal of Marketing, Vol. 41, No. 7-8, pp. 786-820.
 
Leonidou, L.C., C.S. Katsikeas, D. Palihawadana, and S.A. Spyropoulou (2007), "An analytical review of the factors stimulating smaller firms to export: Implications for policy-makers", International Marketing Review, Vol. 24, No.6, pp.735-770.
 
Leonidou L.C., J.S. Kaminarides, and P. Panayides (2007), "The international marketing environment: Textbook content versus academics´ views", Journal of Teaching in International Business, Vol. 18, No. 2&3, pp. 101-131.
 
Leonidou L.C., S.A. Spryropoulou, C.N. Leonidou, and J. Reast (2006), "An integrated framework of newspaper advertising: A longitudinal analysis", Journal of Marketing Management, Vol. 22, No. 7-8, pp. 759-797.
 
Leonidou L.C., B.R. Barnes and M.A. Talias (2006), "Exporter-importer relationship quality: The inhibiting role of uncertainty, distance, and conflict", Industrial Marketing Management (Special issue on Global marketing of industrial products), Vol. 35, No. 5, pp. 576-589.
 
Leonidou L.C., D. Palihawadana, and M. Theodosiou (2006), "An integrated model of the behavioral dimensions of industrial buyer-seller relationships", European Journal of Marketing, Vol. 40, No. 1/2, pp.145-173.
 
Leonidou L.C. (2005), "Industrial buyers' influence strategies: Buying situation differences", Journal of Business & Industrial Marketing, Vol. 20, No. 1, pp. 33-42.
 
Leonidou L.C., J.S. Kaminarides, and J.S. Hadjimarcou (2004), "An analysis of U.S. small and medium-sized manufacturer's international business relationships", Thunderbird International Business Review, Vol. 46, No. 5, pp. 545-573.
 
Leonidou L.C. (2004), "Industrial manufacturer-customer relationships: The discriminating role of the buying situation", Industrial Marketing Management, Vol. 33, No. 3, pp.731-742.
 
Leonidou L.C. (2004), "An analysis of the barriers hindering small business export development", Journal of Small Business Management, Vol. 24, No. 3, pp. 279-302.
 
Leonidou L.C. and M. Theodosiou (2004), "The export marketing information system: An integration of the extant knowledge", Journal of World Business, Vol. 39, No. 1, pp.12-36.
 
Leonidou L.C. and C.S. Katsikeas (2003), "The role of foreign customer influences in building relationships with U.S. exporting SMEs", Long Range Planning, Vol. 36, No. 3, pp. 221-330.
 
Leonidou L.C. (2003), "Overcoming the limits of exporting research using the relational paradigm", International Marketing Review, Vol. 20, No. 2, pp. 129-141.
 
Theodosiou M. and L.C. Leonidou (2003), "International marketing strategy standardization versus adaptation: An integrative assessment of the empirical research", International Business Review (Special issue on Advances in international marketing theory and practice), Vol. 12, No. 2, pp. 141-171. (Reprinted in 2007 in International marketing, edited by S. Paliwoda and J.K. Ryans, Jr, Edward Elgar Publishing Ltd)
 
Robson M.J., L.C. Leonidou, and C.S. Katsikeas (2002), "Factors affecting international joint venture performance: Theoretical perspectives, empirical assessment, and research directions", Management International Review, Vol. 42, No. 4, pp. 385-418. (Reprinted in 2006 in International marketing, edited by M. Kotabe, Sage Publications)
 
Leonidou L.C., J.S. Kaminarides, and J.S. Hadjimarcou (2002), "Doing business with major U.S. trading partners: Background, influence strategies, and performance", Journal of Global Business, Vol. 13, No. 24, pp. 5-14.
 
Leonidou L.C., C.S. Katsikeas, and J.S. Hadjimarcou (2002), "Building successful export business relationships: A behavioral perspective", Journal of International Marketing, Vol. 10, No. 3, pp. 96-115.
 
Leonidou L.C., C.S. Katsikeas, and S. Samiee (2002), "Marketing strategy determinants of export performance: A meta-analysis", Journal of Business Research, Vol. 55, No. 1, pp. 51-67. (Reprinted in 2006 in International marketing, edited by M. Kotabe, Sage Publications)
 
Katsikeas C.S., L.C. Leonidou, and N. Morgan (2000), "Firm-level export performance assessment: Review, evaluation, and development", Journal of the Academy of Marketing Science, Vol. 28, No. 4, pp. 493-511.
 
Leonidou L.C. (2000), "Barriers to export management: An organizational and internationalization analysis", Journal of International Management, Vol. 6, No. 2, pp. 1-28.
 
Leonidou L.C. (1999), "Barriers to international purchasing: The relevance of firm characteristics", International Business Review, Vol. 8, No. 3, pp. 487-512. (Reprinted in 2005 in Global supply chain management, edited by M. Kotabe and M.J. Mol, Edward Elgar Publishing Ltd)
 
Leonidou L.C. and A.S. Florou-Adams (1999), "Types and sources of export information: Insights from small business", International Small Business Journal, Vol. 17, No. 3, pp. 32-50.
 
Leonidou L.C., J.S. Hadjimarcou, A.A. Kaleka, and G.T. Stamenova (1999), "Bulgarian consumers' perceptions of products made in Asia Pacific", International Marketing Review, Vol. 16, No. 2, pp. 126-142.
 
Leonidou L.C. and A.A. Kaleka (1998), "Behavioral aspects of international buyer-seller relationships: Their association with export involvement", International Marketing Review (Special issue on Advances in export marketing theory and practice), Vol. 15, No. 5, pp. 373-397.
 
Leonidou L.C. (1998), "Exploring import stimulation behavior: The case of Cypriot importers", Journal of Supply Chain Management, Vol. 34, No. 3, pp. 37-49.
 
Leonidou L.C., C.S. Katsikeas, and N.F. Piercy (1998), "Identifying managerial influences on exporting: Past research and future directions", Journal of International Marketing, Vol. 6, No. 2, pp. 74-102.
 
Leonidou L.C. (1998), "Factors stimulating export business: An empirical investigation", Journal of Applied Business Research, Vol. 14, No. 2, pp. 43-68.
 
Leonidou L.C. (1998), "Organizational determinants of exporting: Conceptual, methodological, and empirical insights", Management International Review (Special issue on Challenges and solutions for international marketing management), Vol. 38, No. 1, pp. 7-52.
 
Leonidou L.C. (1997), "Stimuli and barriers to global business: Exporters versus importers", Journal of Global Business, Vol. 8, No. 15, pp. 15-32.
 
Leonidou L.C. (1997), "Finding the right information mix for the export manager", Long Range Planning, Vol. 30, No. 4, pp. 572-584.
 
Leonidou L.C. and C.S. Katsikeas (1997), "Export information sources: The role of organizational and internationalization influences", Journal of Strategic Marketing, Vol. 3, No. 2, pp. 1-23.
 
Leonidou L.C. (1996), "Product standardization or adaptation: The Japanese approach", Journal of Marketing Practice: Applied Marketing Science, Vol. 2, No. 4, pp. 55-73.
 
Leonidou L.C. and C.S. Katsikeas (1996), "Exploring the consumer in former Soviet republics: Purchasing characteristics and patterns", Journal of East-West Business, Vol. 2, No. 3-4, pp. 79-101.
 
Leonidou L.C. and C.S. Katsikeas (1996), "The export development process: An integrative review of empirical models", Journal of International Business Studies, Vol. 27, No. 3, pp. 517-551. (Reprinted in 2006 in International marketing, edited by M. Kotabe, Sage Publications)
 
Leonidou L.C. (1996), "Unveiling the marketing scene in Saudi Arabia: From sellers' to buyers' conditions", Journal of International Marketing and Marketing Research, Vol. 21, No. 3, pp. 123-144.
 
Katsikeas C.S. and L.C. Leonidou (1996), "International supplier selection: The relevance of import involvement", Journal of Global Marketing, Vol. 9, No. 2, pp. 23-45.
 
Katsikeas C.S. and L.C. Leonidou (1996), "Export marketing expansion strategy: Differences between market concentration and market spreading", Journal of Marketing Management (Special issue on Export marketing planning), Vol. 12, No. 1-3, pp. 113-134.
 
Leonidou L.C. (1995), "The Saudi distribution system: Structure, operation, and behavior", Marketing Intelligence and Planning, Vol. 13, No. 11, pp. 27-35.
 
Leonidou L.C. (1995), "Export stimulation: A non-exporter's perspective", European Journal of Marketing (Special issue on Export marketing), Vol. 29, No. 8, pp. 18-35.
 
Leonidou L.C. and N.J. Rossides (1995), "Marketing research in the Gulf states: A practical appraisal", Journal of the Market Research Society, Vol. 37, No. 4, pp. 455-467.
 
Leonidou L.C. (1995), "Export stimulation research: Review, evaluation, and integration", International Business Review, Vol. 4, No. 2, pp. 133-156.
 
Leonidou L.C. (1995), "Empirical research on export barriers: Review, assessment, and synthesis", Journal of International Marketing, Vol. 3, No. 1, pp. 29-43.
 
Leonidou L.C. (1995), "Export barriers: Non-exporters' perceptions", International Marketing Review, Vol. 12, No. 1, pp. 4-25.
 
Leonidou L.C. (1992), "Understanding the Russian consumer", Marketing and Research Today, Vol. 20, No. 1, pp. 75-83.
 
Leonidou L.C. (1991), "Marketing in the Gulf States", Management Decision, Vol. 39, No. 8, pp. 20-35.
 
Ford, I.D. and L.C. Leonidou, (1991), "Research developments in international marketing: A European perspective". In New perspectives on international marketing, edited by S.J. Paliwoda, London: Routledge, pp. 3-32.
 
Leonidou, L.C. (1990), Marketing in Saudi Arabia: Developing strategies for business success, London: Business International Ltd, pp. 1-132.
 
Leonidou, L.C. (1990), "Channels of distribution in foreign markets" (in Greek). In Topics in exports and international business development, edited by C.C. Kanellopoulos, Athens: International Publishing, pp. 292-308.
 
Leonidou, L.C. (1990), "The promotional network in foreign markets" (in Greek). In Topics in exports and international business development, edited by C.C. Kanellopoulos, Athens: International Publishing, pp. 309-325.
 
Leonidou L.C. (1989), "Behavioral aspects of the exporter-importer relationship: The case of Cypriot exporters and British importers", European Journal of Marketing, Vol. 23, No. 7, pp. 17-33.
 
Leonidou L.C. (1989), "The exporter-importer dyad: An investigation", Journal of Managerial Psychology, Vol. 4, No. 2, pp. 17-23.
 
Leonidou L.C. (1988), "Factors affecting the decision to purchase from Third World manufacturers: The British experience", European Management Journal, Vol. 6, No. 3, pp. 262-268.
 
Leonidou L.C. (1988), "Export initiation by indigenous manufacturers in a small developing economy: The case of Cyprus", Spoudai, Vol. 38, No. 1-2, pp. 63-78.
 
Ford I.D., et al. (1987), "Managing export development between industrialized and developing countries". In International export entry and expansion, edited by P.J. Rosson and S.D. Reid, New York: Praeger Publishers, pp. 71-90.